Expertly managed eCommerce PPC campaigns across Google Shopping, Performance Max, Search, Microsoft Ads, and paid social - bringing in qualified traffic and real sales, not wasted clicks.
We set spend by what each product earns, not by one account-wide average.
Call 888-982-8269From our strategy team, not a chatbot.
Example store · sorted by margin
Illustrative numbers
Push forward
More budgetHold
Steady bidsStep back
Lower bidsOf results, scale, and quality at the enterprise level.
Specialists across SEO, AI SEO, PPC, design, dev, and strategy.
US core team for clear communication; vetted global specialists for international client work.
Rated 4.9/5 across 100+ verified client reviews.
What changes for you
Each product group gets a return target that fits its margin, so a best seller and a clearance item stop sharing one average.
Products that sell well at a healthy margin get the bids and the budget first.
Low-margin items stay visible at lower bids instead of taking budget from the products that pay.
Reviewed by the 1Digital® PPC TeamLast updated:
TL;DR: 1Digital® Agency provides eCommerce PPC management services that grow online store revenue through precise keyword targeting, optimized product feeds, creative testing, and AI-supported bidding. We manage Search, Google Shopping, Performance Max, Microsoft Ads, and paid social campaigns with one goal: stronger ROAS and higher sales.
How we work
From how the catalog is grouped to how the report reads, every step starts with what each product earns.
We group products by margin, price and how they sell, then give each group its own return target across Shopping, Performance Max and Search.
A feed price that does not match the page, a slow landing page or an order that is never counted all cost sales you already paid for. We fix those before raising spend.
Budget moves toward the weeks your shoppers buy and away from products that are running low, with search terms and negatives reviewed every week.
You see spend, revenue and ROAS by product group, and your strategist walks you through what changes next.
Your report
Example layout
Next: what moves up, what steps back.
The 1Digital® Difference
Our strategists, designers, developers, and writers are human. The proprietary AI we built makes them faster and sharper - not the other way around.
Proof of Performance
Consumer Goods
+215% YoY
Feed cleanup, structured asset groups, and creative testing more than tripled Shopping + PMax revenue.
Fashion Apparel
2x ROAS
Segmenting top-SKU vs tail-SKU campaigns and pruning waste doubled blended ROAS in six months.
Industrial Supply
+187% Leads
Paid search restructure, landing page CRO, and enhanced conversions lifted qualified leads.
Complimentary Audit
A senior PPC strategist will review your Google Ads, Microsoft Ads, Merchant Center feed, paid social, and GA4 tracking. You receive a written audit covering wasted spend, feed disapprovals, structural fixes, and a prioritized roadmap to lift ROAS - at no cost and no obligation.
Platform expertise
Paid campaigns are only as good as the product data and purchase tracking behind them, and every platform handles both differently. We set them up natively on the store you already run.
Google and YouTube channel feeds synced to Merchant Center, server-side purchase events, and custom labels that let Shopping and Performance Max bid on margin.
Shopify Plus services
Feed syndication from the catalog, variant-level product data, and campaigns split cleanly across storefronts and B2B price lists.
BigCommerce services
Large configurable catalogs mapped to clean Shopping attributes, with conversion tracking that holds up through custom checkouts and extensions.
Adobe Commerce services
Feed plugins cleaned up, GA4 and enhanced conversions wired into the WooCommerce checkout, and remarketing audiences built from real order data.
WooCommerce servicesTrusted by 400+ Brands · Certified Partners
In depth
The full eCommerce PPC guide
Open any section for the detail behind the short version above.
eCommerce PPC drives high-intent traffic from Google, Microsoft, and social platforms straight to your store. Success depends on clean product feeds, structured campaigns, focused keywords, and landing pages that convert. With expert eCommerce PPC management, paid search delivers measurable sales growth and protects your margins in competitive ad auctions across Shopping, Performance Max, and Search - and pairs naturally with eCommerce SEO for full-funnel coverage. Brands looking for a unified paid + email + CRO program can explore our performance marketing service. For marketplaces, our Amazon PPC team extends the same playbook across Sponsored Products, Brands, and DSP.
We begin with an audit of tracking, product feeds, campaign structure, and creative. From there, we build campaigns tailored to each funnel stage - Shopping, Performance Max, Search, remarketing, and paid social. AI tools assist with bidding and query analysis, while our strategists focus on testing, audience targeting, and budget efficiency. Weekly optimizations cut waste, scale what's working, and increase ROAS - all tied back to revenue goals.
HUMAN ROLE
AI / WorkspaceCRM Role
Done right, eCommerce PPC is one of the fastest levers for growing online sales. A well-structured Shopping and Performance Max account not only drives traffic - it converts high-intent visitors into paying customers and compounds organic Quality Score over time.
If PPC isn't yet part of your digital strategy - or if your current Google Shopping, Performance Max, or paid social campaigns aren't delivering - our team can build and manage eCommerce PPC campaigns designed to maximize profitability for your store.
Global eCommerce is now a multi-trillion-dollar channel - and most of that buying intent surfaces first on Google Shopping, Performance Max, paid social, and Amazon. Your brand's online visibility on those surfaces is what captures demand before competitors do.
Identify high-performing keywords across Search and Shopping to maximize visibility and relevance.
Continuously refine Search, Shopping, and Performance Max campaigns to enhance ROAS and adapt to shifting demand.
Leverage AI to generate and test ad creative, optimize performance, and identify trends - shaped by expert humans.
Optimize bids across Google Ads, Microsoft Ads, and paid social so every budget dollar delivers the best results.
Clear, actionable insights with transparent visibility into campaign progress, ROAS, and revenue outcomes.
Structured Performance Max with custom labels and asset groups to control bids and budgets.
The success of eCommerce pay-per-click campaigns hinges on the optimizations made to landing page experience, ad creative, and - most importantly - keyword and audience targeting. Our PPC strategists use WorkspaceCRM - our proprietary AI platform - to surface the most lucrative keywords, flag waste, and build the ideal buyer persona. AI compresses the analysis; humans direct every campaign decision and budget call.
Leveraging AI, our strategists identify the most lucrative keywords, flag those that should be excluded, and build the ideal buyer persona - positioning campaign performance on the bleeding edge of efficiency to drive remarkable ROAS.
Account, feed, GA4, server-side tagging, enhanced conversions, and Merchant Center review - fix attribution and waste before scaling spend.
Branded vs non-brand, top-SKU vs tail-SKU, PMax asset groups, custom labels, and budget pacing tied to margin and inventory.
Negative harvesting, bid modifiers, creative testing across Search, Shopping, PMax, Microsoft Ads, and paid social.
Audience expansion, landing page CRO, transparent ROAS reporting, and AI-supported query analysis layered for compounding returns.
An in-depth audit of ad accounts, Merchant Center feed, and tracking sets every campaign up for ROAS.
Targeting the right keywords is crucial - expert keyword research is the foundation of a robust PPC campaign.
Market and auction research ensures your Shopping and Search strategy is ahead of the curve.
Optimize copy, asset groups, and bids to maximize performance and ROAS.
Compelling ad copy, headlines, and visual assets that engage shoppers and improve quality scores.
Fast, message-matched, conversion-optimized PPC landing pages.
Rigorous analysis identifies growth areas - Shopping and PMax often drive the majority of ad revenue.
Well-curated content attracts qualified traffic alongside paid campaigns.
Network reach through CSS partners, retail media, and complementary publisher placements.
Detailed reports with revenue attribution - clear ROAS and spend visibility.
Server-side tagging, enhanced conversions, GA4, and Merchant Center alignment.
Search, Shopping, PMax, Microsoft Ads, paid social, remarketing - integrated for compound returns.
Since 2012, focused on online stores - Shopify, BigCommerce, Magento, WooCommerce - across Search, Shopping, PMax, and paid social.
Every campaign is engineered around ROAS, nCAC, and revenue lift - not vanity clicks. Senior strategists own each account.
400+ brands, 100+ verified reviews, a 4.9/5 average rating, and published case studies with real ROAS and revenue results.
Weekly optimizations, transparent reporting, and quarterly roadmaps - we operate as an extension of your team, not a vendor.
The most common questions we hear about eCommerce PPC.
Get a focused plan for Shopping, Performance Max, Search, paid social, and feed optimization - built to improve ROAS and scale with confidence.
Real strategists. Real AI tools. Real growth. - 1Digital® since 2012
