Responsive Design Services for eCommerce
Hire Responsive Web Designers, Improve UX on Any Device
Why Responsive Design Is Important in eCommerce
Responsive design, which refers to the process of adjusting HTML and CSS styles so that your website displays and scales properly on any device screen size, on any device, is critical to success in eCommerce. In 2022, M-commerce accounted for 42% of all eCommerce sales. That’s almost half. It also means if your website doesn’t display well on mobile devices, you’re leaving money on the table.
But that’s not the only reason responsive design is important in eCommerce. Have you ever opened a website on your phone and the mobile version just wouldn’t load or display properly? Did you bounce? Your customers will too if your website doesn’t load properly. A fully responsive website design displays fluid layouts on smaller screens, with smaller font sizes, and responsive images that resize appropriately, creating a superior user experience.
Hiring Responsive Web Designers Is Key to SEO, UX, and CRO
On top of the fact that responsive design and development are critical for UX, a smooth, suave mobile website is also central to SEO and CRO. Google has been mobile-first indexing since 2019 and a website that displays properly and is easy to navigate on mobile devices is more likely to generate conversions. That’s not to mention it will look more professional or credible overall. Responsive design also makes and eCommerce website faster, easier and more enjoyable to use, and more accessible, which can have repercussions in terms of ADA compliance.
We create success stories.
Responsive Portfolio
Walker’s Shortbread
Migration / Custom Development / Custom Redesign / Strategic Planning
Walker’s Shortbread
Migration, Custom Development, Custom Redesign, Strategic Planning
Migration and Custom Development: Walker’s Shortbread, one of the world’s premier producers of shortbread, cookies, and oatcakes, had been operating websites for both the US and UK on WordPress. They needed a customized strategic solution that would be easier to manage and coordinated with our specialists for a migration to a newly designed and developed BigCommerce Enterprise website.
Because of the scope and unique nature of the migration, our developers had to execute several weeks of detailed field mapping to account for all of data stored locally as well as being pulled dynamically into their WordPress website, which consisted of diverse media stored across several locations. The migration required multi-platform source for all the data, and we performed several test migrations before greenlighting the official migration to ensure that data was pulled, and populated, correctly in the new store. Additionally, we performed separate migrations for their blogs and recipes. On the new store, the blog is managed by BigCommerce’s native blog functionality, and the recipes through a custom Shogun page.
Our developers also executed several advanced customizations for this project, allowing a single store to display unique pricing and views for both B2C and B2B customers based on login information using BigCommerce’s native Customer Group functionality. We also customized the store to allow its inventory management system to track a single SKU for both single products and cases, improving both the customer experience as well as the inventory tracking of the store.
Custom Redesign: Shortly before partnering with us to manage their migration from their WordPress website to their new BigCommerce website, Walker’s Shortbread underwent a comprehensive rebrand and packaging redesign. This initiative utilized new colors, fonts, and placed a heavy emphasis on the tartan they use in their branding.
Our designers worked collaboratively with key members of their team to incorporate these design elements into their new website’s design, reimagining the homepage, the about us page, and templates for their category and product pages. Through the process, our designers emphasized the elements of their brand while updating the site for UX and usability, making it easier for visitors to find and purchase their products.
Because the project was on a tight timeline, our designers worked very closely with their marketing team and eCommerce managers to ensure that all deliverables were executed in an expedited and orderly fashion.
eCommerce Roadmap: Strategic Planning: Because of the collaborative nature of our design and development processes, and their innate involvement with strategy, key members of our strategy and marketing teams were involved in the redesign, re-drafting and optimizing copy for 5 key CMS pages for the Walker’s Shortbread websites. This initiative was intended to position both the US and UK website favorably for any future marketing initiatives.
Our copywriters collaborated with our SEO specialists to identify a series of target keywords with high volume and low-difficulty for each of these five pages, which were the homepage, the shortbread category page, the recipes page, the holiday and occasion page, and the gifts and hampers page.
Then our copywriters drafted brand-aligned and SEO-optimized copy for these new pages, refreshing existing copy where possible and updating key elements for searchability and user-friendliness, while preserving the voice extant on their website. In addition, our content team produced new web page copy for 78 other key pages to support searchability, user-friendliness, conversion rate optimization, and future marketing initiatives.
Nitro-Pak
Custom Design / Custom Development
Nitro-Pak
Custom Design, Custom Development
Custom Design: Nitro-Pak, at Nitro-Pak.com, specializes in specialty, emergency food preparedness, and sells a variety of different food preserve units and survival kits in addition to outdoor gear and first aid equipment. They partnered with 1Digital® Agency for a website redesign update and to create a more product-focused, conversion-oriented design. Our homepage redesign relies heavily on the value-added benefits of the “Nitro-Pak Difference” drawing visitors’ attention to the benefits of shopping with Nitro-Pak. We also created a more brand-focused homepage with large, full-color, category tiles directing traffic to featured, focus categories, improving site navigation and the customer experience in general. We also updated their overall design to feature clearer additional calls to action with the intent of boosting future conversions.
Product Page Customization: A large component of Nitro-Pak’s redesign project centered around product page customizations to improve the user experience and encourage conversions by breaking down and advertising the components of their survival kits and accessories. In addition to “Description” and “Shipping and Return” tabs that are somewhat standard on similar product pages, Nitro-Pak’s product pages now feature dedicated tabs for “What’s Included” and “Why Buy from Nitro-Pak,” drawing customer attention to the company’s unique value propositions while minimizing the overwhelming nature of their comprehensive survival kits by breaking down the contents into a piecemeal list that is much easier to digest.
Pelle Line
Custom Design / PPC
Pelle Line
Custom Design, PPC
Custom Design: Pelle Line specializes in high-end men’s footwear, including imported, handmade designs and shoes made of exotic leather. With such a unique positioning, a brand-integrated website offering a pleasant, upscale UX is critical to communicating this value proposition. Previously, Pelle Line’s website had been built according to a fairly standard, blank, black-and-white template. 1Digital® Agency created a custom homepage design for their website that improved their image, brand-color coordination and integration, navigation, and presented their products in a more attractive, favorable light. We also redesigned their category and product pages, optimizing them for both user experience and conversions.
PPC: Pelle Line partnered with 1Digital® Agency for a custom pay-per-click marketing strategy consisting of a mix of Google Shopping ads incorporating dynamic remarketing tactics. Our PPC specialists performed in-depth market research to complete a cursory buyer persona. We then continued the deep-dive to uncover relevant keywords and search terms to target, as well as those to exclude, before arriving at a bid strategy to ensure optimum ad visibility before the right audience. Throughout the course of the campaign, we have run numerous ongoing optimization protocols to ensure that not only revenue but also return-on-ad-spend are maximized.
Get Your eCommerce Website Mobile-Ready!
Mobile users make up 56% – over half – of online traffic, and constitute 60% of all search volume. This number continues to grow: more people have access to mobile devices and are comfortable with buying goods on-line every day. When they arrive to your website, is it mobile-ready to delivery a great user experience? For all questions about our process or pricing, or just to toss around ideas about what design upgrades would work for your site…
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