eCommerce Email Marketing Services
Capture Leads, Engage Existing Customers with Effective Retargeting Strategies
Drive Growth Through Remarketing
Strategic Email Marketing Management Services
Improve Customer Engagement and Increase Sales Through Remarketing and Cross-Selling
Email marketing delivers some of the highest ROI in all of digital marketing. Do you know why? Because email marketing services typically market to existing leads that are already interested! We call this remarketing or retargeting and when you closely align your email marketing messaging to previous user behavior, you can drive clicks, engagements, and even sales. Our closely targeted email marketing services are designed to capture your customers’ interest with custom-designed templates, stellar, brand-integrated imagery, and professionally written, conversion-optimized copywriting.
Customizing Email Templates on Powerful Marketing Platforms
We’ll design your email template in HTML so you can use it again and again for all types of messaging. Whether your message is centered around products, promotions or just useful info, you can customize offers, images, and copy for all future email blasts.
1Digital Agency Partners with Klaviyo as our email marketing platform of choice. Klaviyo was created specifically for eCommerce email marketing and has a suite of tools that help us send your emails and evaluate their effectiveness, with eCommerce conversion in mind. They send your emails from a dedicated server to increase delivery rates and avoid spam folder. Klaviyo also makes it easy to segment your customer list and create dynamic email flows so you can send the right email, to the right person, at the right time.
1Digital® also partners with Mailchimp and Constant Contact, both of which deliver fantastic service at both the free and paid tiers. 1Digital®’s custom emails work great with both of these systems. Their analytics and reporting is straightforward and easy to manage, giving us lots of tools to hone a Mailchimp or Constant Contact campaign over time.
Email Marketing Integration with Major eCommerce Platforms
Start Your Email Marketing Campaign Today
Audience Segmentation
Audience segmentation is one of the most important aspects of any email marketing campaign. These email platform user grouping tools allow us to better automate emails, send relevant content, and create proper promos, which will target specific buckets of users. A modern group email tool allows an email marketing agency to follow user behavior of your customers and curate each email design and campaign to maximize interest and engagement.
Email Automation
One of the best ways professional email marketing can improve your overall marketing efforts is to automate email campaigns based on user behavior. Given past buying trends, seasonal sales, and more, a campaign can leverage automated emails, cutting costs and freeing up specialists to perform analysis and research to improve the performance of the campaign. If your email marketing platform allows it, all in one automation for email marketing cuts down on overhead associated with manually drafting and sending emails and improves profitability.
Analysis
Analysts for eCommerce email marketing companies closely compile and follow trends associated with click-through rates, user navigation, and eventual behavior, whether or not they concluded with a sale. That data can be used to refine targeting, segmentation, and the delivery of content to continuously optimize the campaign.
Integration
For eCommerce stores that use email marketing platforms, one of an email marketing agency’s chief responsibilities is to ensure proper integration between the website platform and the marketing platform, enabling a seamless sharing of information. Without cross-compatibility, leveraging all of the tools of both pieces of software is impossible.
Customization
No two eCommerce email marketing strategies are the same. Your industry, your target audience, your competitors, and projected changes to your business model can all impact the success of a campaign. Our digital marketing experts analyze the market size, competition, ongoing user behavior, and many other moving parts in order to customize each email campaign to the needs of each individual eCommerce business.
Curated Content
Every piece of content in an email marketing campaign matters, from subject lines to subheaders, to the visual branding of the email template and its body copy; it also influences cross-selling opportunities. The language must be branded and appealing to your target audience, encouraging them not only to click but also to serve them opportunities that pique their interest and drive sales.
see examples of email structures and goals No More Frantic Email Blasts, We Craft Profitable Automation Workflows
- Increase sales through a proactive email schedule.
- Improve brand recognition with customized templates that align with your other marketing channels.
- Professional setup and implementation by our team through your preferred email marketing platform.
- Automate scheduling with a flexible, adjustable email marketing calendar.
Set your email marketing strategy in motion with 1Digital® Agency’s email marketing experts.
Goal-Centric Email Structuring
Sales Focused
- Design, layout, and calls-to-action funnel shoppers and encourage purchasing.
- Copy mimics parent website.
- Not geared toward education or entertainment.
Community Focused
- Generates engagement, encourages a sense of community.
- Educates viewers on products, services, or company positions.
- Newsletter style, informative, drives traffic to blog or other CMS pages.
- Still offers “soft-selling” or cross-selling opportunities; links to featured or related products.
Announcement Focused
- Focused on a single strong message.
- Showcases important events, sales, specials, promotions, or featured products or categories.
- Vital for metric gathering to refine overall strategy and direction.
Remarketing/Re-engagement
- Update your mailing list, engage with existing customers.
- Curate messaging, product features, or sales to individual or group interests.
- Track and categorize engagement and behavior, improve targeting.
Marketing Messaging Through Integrative Execution
Custom Email Design
1Digital® offers custom email designs to match your brand and voice. This involves a mockup template design process, in which you will have the opportunity to steer our designers in the direction you’d like to see for your email campaign. We follow the best practices for email design to ensure maximum engagement every time.
Custom Integration & Development
Utilizing your email service of choice, we’ll convert your Photoshop mockups to HTML/CSS. Each email will be adapted to various screen sizes to accommodate tablets and mobile phones. 1Digital® can also offer advanced responsive design to customize the mobile version of your email to the pixel.
Email Copywriting
The basis of any successful email campaign is flawless writing. You want to entice your audience with an alluring subject line and reel them in with an equally attractive call-to-action. With 1Digital®’s copywriting team at your disposal, your customers will enjoy the finest crafted emails available. In turn, you’ll enjoy the boost in sales.
Kickstart Sales and Higher Engagement with our eCommerce Email Management Services
Targeted email marketing services for your eCommerce business can help you effectively remarket to existing leads, keeping current customers engaged and interested. Targeted email sending can be automated and even customized for lead generation, conversions, and much more. Contact us today to learn about how custom email templates, targeted copy, and advanced segmentation can help you grow your business.
